Since 1990

About ME

 

My Story

– Andy Morrell   

1990:
Grassroots until 16 years old
 

1992-1994:
Semi-pro youth team 16-18
 

1993:
Not selected for any of 4 University teams at 19
 

1994:
University first team at 20
years of age
 

1995-1996:
Semi-pro at 21-22
 

1997-2001:
Trial and contract Wrexham
aged 23-27
 

2001-2003:
Playing for Coventry
 

2004-2006:
Playing for Blackpool
 

2006-2008:
Playing for Bury
 

2008-2012:
Wrexham Manager and Coach
 

2012-2016:
Tamworth Manager
 

2018-Present:
Established I AM Football UK

“Andy moved my game to the next level and helped me achieve my best ever goal scoring season.”

iAMFootball offers an array of coaching and mentoring options to fulfil any requirement from grassroots players, development squad players, academy players, semiprofessionals to professional players/teams.

Comprehensive Bespoke Programs

Specialist Striker Coaching
Position Specific Training
Analysis
Mentoring/Advice/Consultancy
Football Camps

Make a Change

Real People. Real Results

We pride ourselves on developing Real People, as well as footballers, that can go on and succeed in any future business. With that at the core of our business model we get Real Results. We believe in delivering detailed football coaching / mentoring and individual training packages. We believe in honest and insightful advice that helps guide the specific individual on their journey on and off the pitch. We have experience of offering support to players and families in need of impartial advice.

Testimonials


I’ve been training twice a week with Andy for 10 weeks prior to going away to University. Very quickly I noticed a big improvement in both my fitness levels and technical ability. I felt that I continued to make really good progress over the following weeks, Andy made the sessions fun, different and challenging and he really helped me work on my weaknesses. I have now been selected for the 1st team at University with an option of also playing some semi-pro football at the weekend. I would definitely recommend Andy for private coaching sessions to anyone looking for an experienced, enthusiastic coach who can quickly identify strengths and weaknesses of players and help them work on these areas.”
George Kirkland

ex-Derby County going to University of Northumbria


I’ve known Andy Morell for a good few years now and he helped me achieve my dream of becoming a professional. I did a lot of work with him over the summer in the off season to stay sharp, extremely fit and improve my game even more. The drills and sessions are fun and beneficial. I’m now in my 4th year as a professional footballer thanks to mentoring from Andy Morrell who has made me a much better player.”
Danny Newton


Andy has a great impact on Alfie’s development. The 1-2-1 sessions compliment the learning as well as personal targets that are being set within the academy Alfie plays for, giving him confidence, skill and fitness to improve and continue at this level. I always highly recommend Andy’s 1-2-1 sessions as Alfie thrives off these and looks forward to attending every week!”
Vicky Thomas for Alfie Thomas age 12

Burton Albion Academy


I love the 1-2-1 sessions with Andy. It really helps my footwork and stamina as the sessions are pretty intense. He works me really hard and gives me great tips that I can use in my other training and matches. It always helps when you’ve got a professional footballer at your side!”
Oliver Hames age 11,

Leicester City Elite Squad


I highly recommend Andy Morrell. In the short time my son has been with Andy, his footballing skills and enthusiasm for the game have dramatically increased. It’s been lovely to see what Andy has taught him being used in game situations. Not only is Andy excellent in his role as a football coach, but he also wants to bring out the best of your child. He is a very caring and nurturing coach, wanting the very best out of his students. Alfie can’t wait for his training session each week. So “Thank You” Andy”.

Marie Machin for Alfie Machin age 12,

Burton Albion Development Centre

TRAIN

Professional football coaching

I AM FOOTBALL

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