Classes & Programs

Training

We offer many different training delivery methods.
Choose the best one that suits you.

POSITION SPECIFIC TRAINING

  • 1 on 1, 2 on 1, 3 on 1, and small group.
  • Masterclasses for players wanting specific training to develop certain parts of their game.
  • Given from a strikers viewpoint.

SPECIALIST STRIKER COACHING

  • 1 on 1, 2 on 1, 3 on 1, and small group
  • Masterclasses for detailed striker training for all aspects of forward play.
  • Sharpening technique, attitude, work ethic and improving goal scoring ratios.

Bespoke programs

  • Long term planning and individual session design to work on key strengths and weaknesses.
  • Drills/ exercises designed to maximise development and learning.

Holiday Development Sessions

Fun football camps for any level to enjoy during school holidays.

Featured Programs

iAM football offer a vast array of coaching methodology and delivery to suit your personal situation and needs. All delivered sessions are strategically constructed around learning, high intensity, high number of touches and development. All are designed to improve both strengths and weaknesses.

Striker Day
  • 1 on 1
  • Slide pass and finish
  • Pull back
  • Touch and shot
  • Volley
Key INFLUENCERS
  • Body shape
  • Hip shape
  • Glance over shoulder
  • Glance at keeper
  • First touch
  • Movement
  • 2 runs
  • Timing of run
  • See his number/ stay out of sightline
  • Force defender to commit
  • Strike through ball
  • Controlled follow through
  • Threat to goal
  • Hit target, make keeper make a save
  • Shoot and land on same foot (doesn’t go over bar)
Types of finish
  • Pull back
  • 1 on 1
  • Shot across keeper
  • Reaction shot
  • Open body bender
  • Shift and shoot
  • Laces strike
  • Turn and shot
  • Volley
  • Half volley
  • Dribble and shot
  • Reading the rebound
  • 1 touch
  • 2 touch
  • Ball in front
  • Ball behind
  • Back to goal, swivel
  • BOTH FEET

Session Videos

Short football circuit


Ball mastery circuit encompassing 5 stations which player completes each station 4 times (40sec) with 20sec recovery, and rotate round stations.

Shooting drill with
Stevenage’s Danny Newton


Striker specific finishing drills with both feet and different decision making finishes..
 

Book your free no-obligation consultation

To take your training to the next level, get in touch and book your free, no-obligation consultation now.

Testimonials


I’ve been training twice a week with Andy for 10 weeks prior to going away to University. Very quickly I noticed a big improvement in both my fitness levels and technical ability. I felt that I continued to make really good progress over the following weeks, Andy made the sessions fun, different and challenging and he really helped me work on my weaknesses. I have now been selected for the 1st team at University with an option of also playing some semi-pro football at the weekend. I would definitely recommend Andy for private coaching sessions to anyone looking for an experienced, enthusiastic coach who can quickly identify strengths and weaknesses of players and help them work on these areas.”
George Kirkland

ex-Derby County going to University of Northumbria


I’ve known Andy Morell for a good few years now and he helped me achieve my dream of becoming a professional. I did a lot of work with him over the summer in the off season to stay sharp, extremely fit and improve my game even more. The drills and sessions are fun and beneficial. I’m now in my 4th year as a professional footballer thanks to mentoring from Andy Morrell who has made me a much better player.”
Danny Newton


Andy has a great impact on Alfie’s development. The 1-2-1 sessions compliment the learning as well as personal targets that are being set within the academy Alfie plays for, giving him confidence, skill and fitness to improve and continue at this level. I always highly recommend Andy’s 1-2-1 sessions as Alfie thrives off these and looks forward to attending every week!”
Vicky Thomas for Alfie Thomas age 12

Burton Albion Academy


I love the 1-2-1 sessions with Andy. It really helps my footwork and stamina as the sessions are pretty intense. He works me really hard and gives me great tips that I can use in my other training and matches. It always helps when you’ve got a professional footballer at your side!”
Oliver Hames age 11,

Leicester City Elite Squad


I highly recommend Andy Morrell. In the short time my son has been with Andy, his footballing skills and enthusiasm for the game have dramatically increased. It’s been lovely to see what Andy has taught him being used in game situations. Not only is Andy excellent in his role as a football coach, but he also wants to bring out the best of your child. He is a very caring and nurturing coach, wanting the very best out of his students. Alfie can’t wait for his training session each week. So “Thank You” Andy”.

Marie Machin for Alfie Machin age 12,

Burton Albion Development Centre

How long are the sessions?
1h sessions to be able to incorporate technical, tactical, physical elements.
Why should I do 1-2-1 sessions?
In a normal session you may touch the ball between 100-200 times where in 1-2-1 you would touch the ball nearly a 1000 times. The focus is on you and no one else and is geared to your individual strengths and weaknesses.
Will 1-2-1 sessions benefit me?
With individual goals set, 5 times the number of touches, intensive hour session and extra mentoring and advice to add to your armoury can only help make you a better footballer.
What does a session consist of?
A 1 h session will incorporate a warm-up, strength and conditioning work, technical ball work, individual position-specific detailed drills, all trained at high intensity and tempo. With advice and coaching to address strengths and weaknesses.
Can you do block bookings? Is there a block booking discount?
Yes you can block book, and there is a discount for the block booking.
Can you train as a pair, or a three?
Yes. We can cater for pairs and for 3’s. This does bring the price down individually but the focus is split between the participants.
Do you coach all positions?
Yes. We coach all positions, but from a strikers view point. So, if you’re a defender we will be talking about what a striker would do so how could the defender combat that, then coach there specific needs.
Where are the sessions held?
We are flexible with location, especially across the summer months. Most sessions are held near Measham, Market Bosworth, Ashby-De-La-Zouch and Hednesford.
Can you get me into an academy or get me a pro contract?
No. We cannot guarantee anything like that. What we can guarantee is, we will be working as hard as we can to make you a better player and a better you!
TRAIN

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